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At least they will do a transfer, both FFL to FFL and private individual to their FFL. Lots of FFL wont do transfers, so I give Firing Line a pass on this. I occasionally find a treasure on GB and with the Firing line I have a way to get it.
$6 state fee is non-negotiable, and is going up to $15 in Feb or March of this year last I heard. $30 transfer is not bad, would like to see a reduction if doing multiples on one form, but it's about in the middle. IF I was transferring more than 2 items I'd probably find a better deal.
Brick and mortar cost $ to operate and in all reality their prices aren't too bad for new, I consider their 20% consignment high though, should be 12-15%.
Bottom line, I continue to do business there and at other stores.
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I have no issue with shooters who shop around for the best deal. I shop at both Safeway and King Soopers depending on what's on sale- or if one has what I need and the other doesn't. I consider myself a good shopper and hold no grudge against others who make the same effort. Like any brick and mortar, there are advantages and disadvantages to each store. Long before I started working at FL, I was a member of their range. I lived in west Lakewood at the time. I joined because of cheap range fees, unlimited time, and a great and ever-changing selection of used guns. All of those strengths still apply. We have people who come in regularly who bemoan the prices at Centennial. At the same time, We send customers regularly down to Bowers because to me- they ARE the AR specialists in the Denver Metro area. That is their gig and they are good at it. Likewise, I think the best range in the Denver metro area is Bristlecone. At FL, we just ask that you include us in your list of places worth stopping by. We'll try to make it worth your while!
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I've not done any transfers through FL, but I have purchased several guns from them, including my first AR, at what I consider to be fair prices. I've only used the range a couple times, mainly because up until the massive influx of people moving here, I chose to hit the forest, and now I'm not near the FL. The staff their were always very friendly and helpful (especially sneakered and the guy with the accent). My only complaint, and it's no fault of the FL, are the thugs that wander in from the surrounding area, but I guess that comes with the location.
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A government license is not a free market.