The shooting sports ARE growing (witness 3Gun, IDPA and Rimfire Challenge) and some of the "sniper" guys want a slice...however trying to take "sniper matches" to the mainstream is exactly the opposite of what the industry research says works, or will be generally healthy. If rich bass fishermen and Perazzi owners go buy LR rigs, they will soon be up for sale, which, in part benefits some manufacturer's short term and maybe some second tier competitors a bit further out, but it is probably not a sport that will be grown by mass market appeal. Just my opinion of course, which might be totally wrong...time will tell.

I do know in 3Gun, at majors, you now have to lock your car, never leave any gear behind, and on some squads, work twice as much as the "Me Only" generation is moving into the sport. Many veteran 3Gunners despise what "3GunNation" has "brought" to the sport.