I make my living with my tools. I have Mac, Snap-on, Matco, Cornwell, and Craftsman stuff in my boxes.
In my experience, the tool guy is at least as important as the brand name. My Snap-on guy is great, very responsive, suggests the appropriate tools for my line of work, no sales pressure. I haven't seen a Mac or Cornwell guy in a couple of years, and my Matco guy comes by maybe twice a year. Guess who's tools I buy more of? The Craftsman stuff in my box is mostly legacy stuff that I haven't managed to break, although I do use their screwdrivers and wrenches to make specialty tools from time to time by welding, heating, bending, and grinding.