When you see a certain gun store in the very south metro area pimping AR's for $16-1800 on a base model. The market will either keep their doors open or shut them down. Triple J isn't the only place selling for more then on line vendors.
I saw one shop up north of denver selling PSA "Kit Guns (no lower) for $125 over the PSA web site price. They had the complete PSA lowers marked the same. Price gouging or market value?
IMO Gouging is a loose term that could be applied to any shop in the business.