Asmo... lets pretend that I'm a Machinist, and a Gunsmith, and that I am fairly proud that I even made a website in the first place... Then, lets talk like I have no idea of what you just said.
A back link is something like mentioning www.artacticalllc.com on something?
I don't know who Alexa is, but she can go to hell.... < J/K But seriously, no idea what Alexa is...
What is a 301? How do I change that?
Also, terms to be ranked for... is this something like "Bullet Caps", a searchable description to find the page?
Now, I did go back to the page and make whatever an H1 thingy is, and page titles for search engines, and keywords, page descriptions, and a couple other things. Are those going to help also? I mean I guess everything that can be done is going to help, but what is most important?