
Originally Posted by
cmailliard
Let's talk information, specifically Social Media.
I know many here have radios and such, but I also know many here shun social media. To embrace one but neglect the other is not having a well rounded communications plan. Social media is an intel tool. Just because you have an account does not make you starbuck sippin, stocking hat wearing hipster. Use the tools that are available, whatever they are. Cities, Counties, and even the State use social media very effectively to pass information. Why would you not want information in a disaster? Use it, don't use, but at least you have it to make a better decision.
It all comes down to who you follow. I use Twitter almost exclusively for following Police, Fire, EMS, Emergency Management, CDC, FEMA, DHS, etc. You must follow the right people to get the right information. Use the search tool in SM to help determine if something is accurate. A perfect example was something in New York. Some guy heard a plane landed on the BQE, he went to Twitter and searched and started finding posts about it. Now here is where some basic knowledge is important in SM. If all you are seeing are "Re-Tweets" someone just reposting the exact same thing as someone else, that is not a verified source of info. If you are seeing a bunch of different people posting the same thing, worded differently and not re-Tweeting that is more verified information. Then start looking for media, pictures and video, that is now pretty real. This is how in less than 8 minutes he was able to confirm a plane did land on the BQE, Police, Fire/EMS were not even on scene yet and he had the info he needed. This is all real time intel that is at your fingertips.
When it comes the public officials using SM it is even more important. They now live by the rule that gunfighters do - Fast is Good, but Accuracy is Final. They have to be fast, if not whistledicks start using the incident hashtag to spread bad information. During Sandy, FEMA had to create a webpage just to disprove bad info on social media. They did not have an adequate SM plan and it hurt them in their response. But they need to be accurate as well. No more are we waiting for press conferences, they are pushing accurate info out pretty quickly, they have to. So again why would you not want an Intel tool at your fingertips?
Will there be misinformation? Of course, but this is were practice (just like everything) is important. You can start to see the stupidity in some posts and filter those out. You can start to recognize someone who is just spouting bullshit and not actually there. It just takes some practice to learn how to sort out the BS.
Knowledge is power, use the tools that are available to give you every bit of intel you can get.