Tacticoolness.
In all honesty, compared to most assisted opening knives, the auto doesn't give you much more.
Since I've learned to carry and deploy my EDC knife off-hand (Sog Flash-II), and carry it tip up and oriented for opening quickly with a thumb flick, it's actually a better setup than using my Gerber 06 Auto.
When I didn't carry a gun, and carried the Gerber in my right pocket, it worked. It's clumsy in my left because the button is on the wrong side for fast simple deployment.