The lack of choice thanks to repeated mergers means in most regions there are only a few choices when it comes to air travel. In my opinion this means that no matter how much you pay the companies will never be too concerned with customer service. Your choice is of course to get over it or not fly. While I understand that if I buy a first class ticket that I will in theory get better service than the lowest ticked passenger I can't blame people for opting for the low price option. We already pay the TSA tax, baggage fees, upgraded anything fees, ticket change fees etc. In a world where median wage increases don't go up nearly a tenth as the costs of everything else, again I can hardly blame people for purchasing cheap air fares.