Just because it's popular doesn't mean it's good. Just look at voting in elections. Successful Branding is everything in advertising and Taurus is plastered all over the glossy pages of the NRA Rifleman magazine (co-incidentally I don't think I've ever seen a test of any product get bad a bad review in the Rifleman, even on crap I know is a turd. That's has jaded my opinion of that magazine for over 30 years).