That's a good price for .22. And I agree it's a wallet saver w/ kids.
Used to be relatively easy to get a brick on sale for around $7.99. That = 0.015c a round. Obviously, wages have increased since then, but the COL increases have outpaced wages a ton. If we were young adults now, I don't think we could really afford to shoot 22... not because it's unreasonable, but because the disposable is essentially $0. Obv some have good careers from the get-go, but that's more of the exception.