The one time I was there I was appalled at the prices of EVERYTHING in there, and this was LONG before any kind of panic or buying frenzy. It was obvious that it was a brand-new high-end place with huge overhead and expenses, and they intended to recover that with retail sales ASAP. Not that there's anything wrong with that, but it's certainly not conducive to getting business from anybody that happens to know what price they can pay for any given item elsewhere, and that price is a helluva lot less.
And when I found out you have to "apply" for an "appointment" to use their range, and then wait for your "turn" to use your closely monitored allotted range time.....screw that. Ain't been back, no plans to. Which is a shame because they're maybe 8-10 minutes from my house. But I'm a member at Ben Lomond, and I'd much rather make the drive there where I can spend the whole day in a range all to myself, doing what I want, shooting what I want, however I want, bring a lunch if I want, or spend the day scrounging brass if I want.
I'm certainly not part of their "target demographic", to say the least.