You Are Correct, Sir!!
Here is the skinny from VISA along with a Phone Number to call and file a complaint against 5280's practices. When calling the number, press 1 for English and then Press NOTHING until a Human comes on. They will want your VISA Number for processing the complaint as they only take complaints from actual, verified VISA Cardholders.
"Thank you for contacting Visa.
Surcharges are percentage-based additional charges on a transaction. For example, the charge is $100.00 and the merchant applies a surcharge of 2.5%, which equates to $2.50. This is typically submitted as a separate charge (transaction #1 $100.00; transaction#2 $2.50), but some merchants submit as a single charge ($102.50).
Visa does not allow surcharging except in instances of tax payments as provided by registration (official payments program).
A discount for cash is different from a surcharge. The rule states the posted price must be for cards, however, merchants can provide a lower price for cash acceptance. Discounts for cash are allowed by Visa. However, merchants are not permitted to post a price for cash, and then charge a higher price for cards.
Additionally¸ Convenience Fees can be applied in non face-to-face environments where the non face-to-face channel is not the standard channel of business. For instance, if the business is primarily face-to-face and they decide to put in a web access or phone access, then the merchant may charge for the convenience of this channel. If the merchant is primarily a web or phone type merchant, then they cannot charge a convenience fee because they are not providing an additional convenience to the customer. In addition, fees cannot be charged on recurring payments, where the customer is having their card automatically charged month after month.
With regard to the fee, the fee must be flat and reasonable. You cannot charge a percentage for the fee. That would be considered surcharging. For instance, assume the convenience fee for a merchant’s voice response unit is $2.50, regardless if the transaction is $100 or $500; the fee must remain flat at $2.50. In a surcharge environment, which is against Visa rules, merchants charge a percentage rate. If we use 2.50%, then the surcharge amount would be as follows ($100 = $2.50; $500 = $12.50).
Again, the surcharge example above is just for illustration. Applying a surcharge is a violation of Visa rules.
To report any merchant practices that you feel are inappropriate, please call Global Customer Care Services at 1-800-VISA-911 (1-800-847-2911). Please advise them that you were referred to file a complaint. The staff will be able to initiate a complaint form over the phone.
We hope this information proves helpful and thank you for writing.
Visa Webmaster"
So... The 3% Uplift on Posted Prices for Credit Cards Signage in their store VIOLATE THEIR MERCHANT AGREEMENT WITH VISA.
So... Charging a Percentage Instead of a Flat Fee VIOLATES THEIR MERCHANT AGREEMENT WITH VISA.
So... Charging ANYTHING more than the Posted Price (with the exception of Sales Taxes) VIOLATES THEIR MERCHANT AGREEMENT WITH VISA.
That's Three Strikes!
OK, boys... now stop whining and actually DO SOMETHING to slap these miscreants back into line!!Take 10 minutes, Pick up the Phone and give VISA a call. File That Complaint!!!
I have nothing personally against 5280 armory. With that said... Wrong is WRONG! They need to fix this situation Right Freakin' NOW. Or VISA will "fix" them. How? VISA can cancell their Merchant Agreement and prevent Credit Card processing in All business Functions... At the Store... At Gunshows... and On the Internet. In this, VISA, MasterCard, Discover and AMEX are in Lock-Step. Just imagine trying to run that biz WITHOUT Credit Card Capability... can you say, "Dead in the water?" I knew you could!