For archery I am religious about scent, for rifle I am not as concerned. I wash my clothes in the scent soap then use rubber gloves to put them in a bag full of leaves, grass and dirt from the area I will be hunting (note I run the washer and drier a few times with nothing in it but the scent eliminator before washing clothes) and seal it up. Then when hunting I dont ware those clothes around camp, I change when I am exiting the vehicle in my hunt area. Then spray down generously with the spray. I use the scent deodorant, shampoo, soap on me, baking soda in my boots and the inside of my clothes. Chew the gum, because tooth paste you can smell for miles.
For rifle, I take out my dirty clothes from archery season still in the bag, ware them to my hunt spot, spray down with the scent spray, throw a chew in, and shoot! I normally only hunt rifle in WY for antelope though. My shots average around 250yds so as long as you an get in with good wind it doesnt matter if you even shower.
I do buy the earth colored clothes, khaki etc, and I know guys use to hunt succesfully with flannel shirts. But I will stick with my camo until its worn out.