I have to agree that the change in customer service has been a huge.
A couple years ago we went in for a shotgun for my wife and the guy didn't even want to pull it out for us to look at unless we agreed agreed we were going to buy it. There was no way I was going to buy a used / expensive shotgun without seeing it first so needless to say we hadn't been back in a while.
Two weeks ago we went in to look at another one for her and John was awesome to work with as was everyone else we came in contact with. Needless to say we walked out with two guns that day and a new appreciation for the store.