I haven't heard of Profire, but in the "Training" section of this forum a lot of people have been recommending Tactical Skills Institute:

http://www.tacticalskillsinstitute.com/

I have no experience with TSI....yet. I've signed up for a Basic Pistol and the Intermediate course in a couple of weeks. I've taken an NRA Basic Pistol course before but have since learned that the original course that I took was not very thorough. I'm not sure if I want to say publicly what institute I took my initial class from (if you want to know, just IM me). But it wasn't Profire, I can tell you that.

But at any rate, I'm excited about the TSI classes as it seems quite a few people here rave about Mr. Torrez (including Jensen Arms in Loveland). I'll let you know how the classes go!