I'd vote put it together yourself. You can better tailor it to your needs and the area you're in (or may be bugging out to). Also, if you've designed it, you can take it out and practice with it and then easily replace what you used without having to rebuy the whole kit, or trying to find proprietary goods (I get most of my stuff from good old Walmart and REI). Further, it will probably mean more (which means you'll take better care of it/restock it ect) to you as well, since you've built it, instead of what someone else put together for you on an assembly line and then shipped it to you. As well, the goods included will be of higher quality - Most online retailers are trying to sell you there product, so they will include as much as they can for the lowest price possible (who wants to pay $500 for a put together survival kit, or even better, who can?), which means crappier items, and if you're life depends on the contents of your kit and your preparations, the last thing you want are shitty materials. Finally, by doing it yourself, you can piece it together, which helps financially since you're not just dropping a wad of dough at once, so you can do it a little at a time and invest in better items than dropping a whole paycheck and eating ramen for two weeks (or at least that's what I've heard from dudes going with the premade "survival" kits") Good luck!
"Owning a handgun doesn't make you armed any more than owning a guitar makes you a musician." - Col. Jeff Cooper
I agree with all that's been said about putting your own together. You'll know the material and how to use it better, it's going to be a heck of a lot cheaper, and at least 25% of the items in those kits is fluff/filler that doesn't amount to much (Like 20 safety pins - of a 100 item kit) - but lets them UP the price.
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Wow thanks everyone for your opinions. I think I agree that building it myself is the best way to go, I just thought some of these package deals might be cheaper. With all the camping I do I can recycle anything that is about to expire as well. Use the food with 5 year shelf in the 4th year and just restock for example.