.338 Lapua, what am I missing here?

[Hoser]

The rifles are lighter, have good downrange energy, easy to suppress and dont kick like a mule.

And there is also the Ninja factor... The 338 not as high on the chart as the 50, but it is more Ninja-esque than a 308.

[ray1970]

dont kick like a mule.

That's probably a matter of opinion.